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Park
City Mountain Resort Press
Release
Media Contacts:
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January 02, 2007
FIRST-EVER
SCIENTIFIC STUDY ON
THE EFFECTS OF
GLOBAL WARMING ON
PARK CITY MOUNTAIN
RESORT AND THE SNOW
SPORTS INDUSTRY |
FIRST-EVER
SCIENTIFIC STUDY ON
THE EFFECTS OF
GLOBAL WARMING ON
PARK CITY MOUNTAIN
RESORT AND THE SNOW
SPORTS INDUSTRY
Park City, Utah
(January 2, 2007) –
Powdr Corporation,
Park City Mountain
Resort, and KPCW
radio proudly
present the
first-ever
comprehensive
scientific study of
global warming’s
potential effect on
Park City Mountain
Resort and the Utah
snow sports
industry. The
results of the
$60,000 study will
be presented at a
town hall meeting at
6 p.m. on Tuesday,
January 9th at the
Eccles Center for
the Performing Arts
in Park City, Utah.
Modeled after a
similar study
commissioned by
Aspen, Colorado,
Scientists at
Stratus Consulting
and the Institute of
Arctic and Alpine
Research at the
University of
Colorado, Boulder,
have projected what
the snow pack will
look like at Park
City Mountain Resort
in the years 2030,
2075 and beyond.
“I was shocked when
I heard the results
of this study for
the first time,”
said John Cumming,
CEO of Powdr Corp.
“Bottom line, if
global warming
continues at its
current rate, it
will mean the end of
snow sports and our
business as we know
it. However, as the
study shows, there
is still a window of
opportunity for all
of us to help save
our snow, but we –
and our political
leaders – need to
take decisive action
now.”
The program will
commence with
singer/song-writer,
Kathy Mattea’s
climate change
presentation, based
on Al Gore’s hit
film, An
Inconvenient Truth”.
Mattea was one of 50
well-known
entertainers trained
by the former
vice-president to
speak about
scientists’ findings
on global warming.
Following Mattea’s
presentation, Brian
Lazar from Stratus
Consulting, will
present the results
of the study, which
project what
wintertime
temperatures will
look like
month-by-month at
Park City Mountain
Resort during the
rest of this
century. Lazar bases
his conclusions on
seven different
models of greenhouse
gas emissions
developed by the
United Nation’s
Intergovernmental
Panel on Climate
Change (IPCC).
To continue the
program, snow
modeling expert Mark
Williams will show
what the
various temperature
scenarios developed
by Lazar will mean
for the snowpack at
Park City Mountain
Resort. His findings
are based on
historical data from
the Resort and the
National Weather
Service’s SNOTEL
site at 9,000 feet.
Photos taken by
Landsat Satellites
were also used to
determine snow
coverage at the
Resort.
The program will
conclude with a
presentation by the
head of Aspen’s City
Department of
Climate Change about
what their town is
doing to reduce its
carbon footprint. In
addition,
representatives from
the three area
resorts, Park City
Mountain Resort,
Deer Valley and The
Canyons, will
participate in a
panel discussion to
communicate their
plans to help stop
the effects of
global warming.
Key funding for Save
Our Snow was
provided by Park
City Mountain
Resort, Powdr
Corporation and KPCW
radio. Additional
funding was provided
by Deer Valley, The
Canyons and the
Summit County
Recreation, Parks
and Arts Tax.
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